Privacy Policy.
Straightforward and honest.

About Soothey

Soothey is operated by Soothey.co.uk, based in Buckinghamshire, United Kingdom. We are the data controller for personal data collected through this website.

If you have any questions about this privacy policy or how we handle your data, please contact us at hello@soothey.co.uk.

The information we hold about you

When you place an order or interact with our website, we may collect the following information:

Order & contact information: Your name, email address, delivery address, and phone number — provided when you place an order or contact us.

Payment information: Payment is processed securely by our payment provider. We do not store your full card details at any point.

Browsing data: Information about how you interact with our website, including pages visited, time spent on site, and actions taken. This is collected via the Meta Pixel (see section 5).

Communications: If you email us or sign up to our mailing list, we hold your email address and any information you share with us in that correspondence.

Why we collect it

We use the information we collect for the following purposes:

To fulfil your order: Processing your purchase, arranging delivery, and handling any returns or refunds.

To communicate with you: Sending order confirmations, shipping updates, and responding to any queries you contact us about.

To improve our advertising: We use the Meta Pixel to understand how visitors interact with our website and to measure the effectiveness of our advertising on Facebook and Instagram. This helps us show relevant ads to people who may be interested in Soothey.

To send marketing emails: If you have opted in to our mailing list, we may send you updates, tips from Susie, and information about new batches. You can unsubscribe at any time using the link in any email we send.

Why we are allowed to use your data

Under UK GDPR, we process your personal data on the following legal grounds:

Contract: Processing your order and delivering your goods.

Legitimate interests: Using the Meta Pixel to measure advertising performance and improve our marketing.

Consent: Sending marketing emails — only where you have opted in. You may withdraw consent at any time.

How we use the Meta Pixel

We use the Meta Pixel on our website. This is a piece of code provided by Meta (Facebook) that allows us to measure the effectiveness of our advertising by tracking actions taken on our website, such as page views, add to cart events, and purchases.

The Meta Pixel may collect your IP address, browser information, and pages visited. This data is shared with Meta Platforms, Inc. and is subject to Meta's Privacy Policy.

We do not use any other third-party tracking, analytics, or advertising tools on our website.

Who we share your data with

We do not sell, rent, or trade your personal data to any third parties.

Shopify: Our website is hosted on Shopify, which processes order and payment data on our behalf as a data processor.

Delivery providers: We share your name and delivery address with our courier in order to fulfil your order.

Meta Platforms, Inc.: Browsing and event data collected via the Meta Pixel is shared with Meta for advertising measurement purposes, as described in section 5.

All third parties we work with are required to handle your data in accordance with applicable data protection law.

How long we keep your data

We retain your order and contact information for as long as necessary to fulfil our legal and contractual obligations — typically up to 6 years in line with UK tax and accounting requirements.

If you unsubscribe from our mailing list, we will remove you from marketing communications promptly. We may retain your email address on a suppression list to ensure we do not contact you again.

Your data protection rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you.

Right to rectification: You can ask us to correct any inaccurate data we hold.

Right to erasure: You can ask us to delete your personal data, subject to any legal obligations we have to retain it.

Right to restriction: You can ask us to restrict how we process your data in certain circumstances.

Right to object: You can object to us processing your data for direct marketing or on the basis of legitimate interests.

Right to portability: You can request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at hello@soothey.co.uk. We will respond within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies on our website

Our website uses cookies — small text files stored on your device — to enable core functionality such as the shopping cart, and to support the Meta Pixel. By continuing to use our website you consent to our use of cookies.

You can manage or disable cookies through your browser settings, though this may affect the functionality of our website.

Updates

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to review this policy periodically.